We’re supporting footy at all levels – from the little tackers at NAB AFL Auskick clinics, to the heroes of the game. Through the NAB AFL Rising Stars Program we’re backing tomorrow’s legends, expanding possibilities for players during the NAB AFL Trade Period and this year we’ve helped make history with the NAB AFL Women’s competition. For the past 15 years we’ve been behind the game that brings out the best in all of us.
Here is a snapshot of our journey so far…
To celebrate our support of the inaugural NAB AFL Women’s competition, we captured the surprise of a lifetime for one little footy fan. The young spectator, Olivia, is sitting on the sidelines when Melbourne Demon’s captain Daisy Pearce unexpectedly passes her the ball and encourages her to venture on to the field and kick a goal. She was unaware she was about to become the hero of the game.
NAB Mini Legends draws on the love of football displayed by thousands of children every weekend at NAB AFL Auskick centres around Australia and is inspired by their dreams of being just like their heroes and becoming the next big name in the game. The Auskickers featured in the campaign each share an uncanny likeness with the AFL players that they are emulating, including a bearded Max Gawn, super slick Gary Ablett and a rough and ready Joel Selwood. NAB Mini Legends celebrated NAB’s ongoing partnership with the AFL and its commitment to supporting footballers at every stage of their AFL journey.
Footy fans put more than pride on the line with a Fanshake – a cast-iron agreement between rival fans where you back your team against a mate’s and pledge to do something good for the game. When their teams failed to soar to victory, our fans rolled up their sleeves and fulfilled their duties. Guernseys were swapped, ovals were mowed and mascots danced until they could dance no more. Although pride was lost, admiration was won. Congratulations to the NAB Footify Fanshakers.
Footify Fansplant empowered Aussie households to share the wonder of Australia’s game with the rest of the world. We plucked five of the most passionate international sports fans from all corners of the globe and ‘Fansplanted’ them in AFL mad households for a crash course in footy. They were a long way from home to learn about a game that seemed plain crazy. From first encounters with meat pies to dips in chilly ice baths, what an adventure they had!
The 2014 NAB Challenge saw us take footy right across the country. With 18 games in 18 days, it was footy home delivered.
To celebrate, we gave fans the chance to have pizza home delivered by players from their AFL Club. That's right; we sent AFL players to one winners place to enjoy a pizza feast with them and 10 mates.
What better way to Footify the nation than broadcast live commentary of the 2013 Toyota AFL Grand Final in 10 different languages?
We hand selected 20 amateur (yet eager!) commentators who bunkered down at FootifyFM Headquarters to call the most anticipated match of the year… in their native tongue.
In an Australian first, the game had live coverage in Japanese, Arabic, Greek, Mandarin, Croatian, French, German, Spanish and Punjabi.
In 2013 we set out with an aim to Footify Australia. And what did that mean? Oh, nothing huge... just to convert every single Australian into an AFL devotee. We called on the public to help us Footify a friend and spread the love of our great game. As more and more became familiar with terms such as screamer, daisy cutter and clanger... it became clear we were well on our way to Footifying Australia.
The 2012 Toyota AFL Grand Final was like no other. We asked our NAB customers to tell us what unavoidable commitments happened to fall on Grand Final day. We sent in a team of NAB employees to stand-in on their behalf and fulfil their game day obligations, no matter how obscure. Whether it was being the umpire of a netball game, through to being the entertainment at a kids party, we sent our NAB Stand-In take over so that our customers could go and enjoy the game.